Perishables Distributor Improves Order Efficiency & Accuracy with Attribute-Based Item Search in Oracle Fusion SCM

Avinash Khandelwal

Avinash Khandelwal

Chief Delivery Officer - Sales & Strategic Alliances

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5 mins

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Oracle Fusion SCM extensions, attribute-based item search, order entry automation

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About the Client

The client is a global distributor of perishable goods such as fruits and vegetables, where efficiency and accuracy in sales order entry are critical. With large product catalogs varying by variety, size, grade, origin, and market, traditional item-code-based processes created significant inefficiencies for users and posed risks to operational speed.


The Challenges

The client's sales order entry process was hindered by the reliance on item codes that had to be memorized or referenced for each order.

Key Challenges:

  • Complex Item Codes: Users had to remember or look up specific item codes, which was not practical for perishable goods with multiple variations.

  • Time-Consuming: Manual item code referencing made order entry slow, especially for large catalogs.

  • High Error Risk: Frequent mis-selections due to similar item codes caused inaccuracies in orders.

  • Poor User Experience: The process was not intuitive for end-users, especially new hires.

  • Perishable Product Pressure: Errors and delays in order entry had a direct impact on market responsiveness and product freshness.

The client needed a more intuitive, business-friendly way to search items, ensuring speed, accuracy, and user adoption.

We addressed similar challenges of traceability and speed in our Oracle Fusion CSV PO Receipts & Lot Traceability success story


The Solution

We designed and deployed a custom Oracle Fusion extension with an attribute-based search mechanism tailored for perishable goods.

Key Solution Elements:

  1. Attribute-Based Item Search

    • Enabled users to filter and search products based on business parameters such as variety, market, district, country of origin, grade, size, and label

  2. Seamless Order Entry Integration

    • Once the relevant parameters were selected, the system automatically retrieved the correct item code and added it to the order

  3. Reduced Training Efforts

    • Eliminated the need for memorizing item codes, reducing onboarding time for new users

  4. Improved Accuracy & Efficiency

    • Minimized order errors caused by incorrect item selection

    • Reduced order entry time through intuitive filtering

  5. Enhanced User Experience

    • Designed with simplicity in mind for sales teams, ensuring adoption in high-turnover environments

    This efficiency aligns with the planning acceleration delivered by our SmartMPS - Master Production Scheduling solution.



Tools Used

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Business Impact

The attribute-based search solution transformed the client's order entry process:


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Faster order entry, with reduced time spent on item lookup

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Improved accuracy, ensuring correct item codes were applied every time

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Lower training overhead for new staff, improving ramp-up time

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Operational efficiency gains, reducing manual errors and rework

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Enhanced user experience, critical in a high-turnover, perishable goods environment

Avinash Khandelwal

Avinash Khandelwal

Chief Delivery Officer - Sales & Strategic Alliances

As a key supply chain professional in the perishable goods industry, Avinash Khandelwal brings a deep understanding of the critical importance of speed, accuracy, and Just-in-Time execution in modern supply chain operations. Avinash has been instrumental in driving supply chain efficiency through process optimization and fast-paced decision-making, particularly in environments where delays directly impact quality and customer satisfaction. His expertise lies in enabling seamless, responsive, and data-driven movement of goods across the supply chain network.

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