Optimizing Customer Data Loads with Alteryx: 60% Faster ETL, 50% Less Manual Effort, and Smarter Data Conversion

Amit K. Kulkarni

Amit K. Kulkarni

Oracle Fusion Technical Consultant

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Oracle Fusion Data Migration

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About the Client

The client is a leading provider of uniforms and workwear services across North America. As part of their Oracle Fusion Cloud transformation, the client aimed to ensure clean, accurate, and efficient data migration for customers, suppliers, and inventory.


The Challenges

During the Oracle Fusion migration, the client faced persistent issues with customer and contact data loads:

  • Dependency Conflicts – Loading customer and contact records simultaneously caused parent-child mapping errors, leading to high load failure rates.

  • Delays in Timelines – Failed loads forced repeated rework, delaying go-live and impacting downstream project phases.

  • Alteryx Performance Bottlenecks – ETL jobs were large and inefficient, consuming excessive time and resources.

  • Manual Rework – Data errors required heavy manual intervention, straining both IT and business teams.

  • Lack of Sequencing – Earlier approaches didn’t account for dependencies, making the entire conversion cycle inefficient.

The client needed a robust, sequenced strategy that would:

  • Achieve > 95% load success rates

  • Reduce ETL execution time by at least 40%

  • Minimize manual intervention while improving overall data quality.


The Solution

Our team designed a two-pronged approach:

  1. Sequential Load Strategy

    • Developed separate workflows to load customer records first, validate their success, and only then load related contact data.

    • Built validation scripts to confirm customer creation before dependent contacts were processed.

  2. Alteryx Optimization

    • Applied row filters to shrink dataset sizes and improve processing speed.

    • Removed redundant transformation steps and split heavy jobs into smaller, modular flows.

    • Introduced cleansing rules for standardized, error-free input data.

    • Added intermediate validations and logical sequencing to ensure efficiency and reduce rework.



Tools Used

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Business Impact

The revised strategy delivered clear, measurable improvements:


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Load success rate improved from 65% → 85% for customer and contact data

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ETL execution time reduced by ~60% , freeing system capacity

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50%+

Reduction in manual intervention, easing workload for IT and business teams

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Zero critical errors during mock go-live for customer data

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Increased business user confidence with reduced testing rework and cleaner data flows

Amit K. Kulkarni

Amit K. Kulkarni

Oracle Fusion Technical Consultant

Amit specializes in Oracle Fusion technical implementations with deep expertise in data migration, FBDI-based conversions, and ETL optimization using Alteryx. His focus is on building scalable, efficient conversion frameworks that deliver accuracy and speed.

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